Why Feature should detail full experience

Sometimes, multiple Features offer multiple experiences to the same motivation/goal/pain.

This is why it’s so crucial to document the why, the motivation, the pains, the reasoning behind a Feature. Although “The why” is crucial, it is not enough by itself. A great Feature must also detail the experience our users will enjoy, may it be capabilities, flows and look & feel. Only then, we can understand the purposed reality, before it is a reality – before we develop it and spend money to bring users to play with it.

With that, a real discussion on whether this Feature will be the best way to achieve this goal can take place. If you let your team be part of your vision building, by sharing the pains and goals, you can get invaluable internal feedback during “thinking time”. Fixing the Feature flows, improving usability or look & feel, before it’s developed, is always cheaper than doing it after it after the fact.